14 Jan, 2020
by Jake
Comments Off on Testimonials


It is my duty to serve my clients to my utmost ability. For the most part, it is quite easy to do as we work with some truly excellent people. Below are a couple…

14 Jan, 2020
by Jake
Comments Off on The Future of Retail is Experiential

The Future of Retail is Experiential

The future of retail is Experiential. From all the intel that I have gathered in the industry over the last two years, I am 100% convinced that this is so.

There needs to be a heavy emphasis on the entertainment aspect. The world has changed. Our public spaces must too. It needs to be driven by lifestyle and entertainment using retail as showrooms rather than for distribution. The store now needs to be the place where magic happens.

The video below is our work with Canadian Tire. Justin Young, the owner, totally gets it. He is always the first to push into new territory. We sincerely look forward to working with him for years to come.

6 Jan, 2020
by Jake
Comments Off on Aurora + Tunnels = Love

Aurora + Tunnels = Love

This year, we had the opportunity to do numerous tunnel configurations. It really blows me away how good Aurora and its lighting patterns/palettes look inside of a tunnel.

I sincerely look forward to doing some bigger ones this year (currently negotiating).

Capilano Suspension Bridge

4 Nov, 2019
by Jake
Comments Off on VIATEC Chandelier

VIATEC Chandelier

The future of public spaces is interactive. Everyone I talk to – retail, architecture, cinemas, cities, etc, seems to agree that it is all moving in this direction.

However, it is still largely in its infancy. The time is now to charge ahead of the curve. It is definitely a competitive advantage.

23 Sep, 2019
by Jake
Comments Off on Progress = Happiness

Progress = Happiness

It has been a huge, continued whirlwind of massive action, opportunity, and excitement as VP Sales for Limbic Media. Above is one of our recent installations at the Summer X Games. ESPN loves us and wants to continue to evolve the dome year after year for both the Summer and Winter X Games. It is an example of how good the team has become.

There is so much to talk about, so much has happened. I could write volumes. The upcoming contracts for this Fall are phenomenal and are going to catapult us into a profitable stratosphere for 2020. It is arguably one of the most exciting things I have ever worked on. Deals are being closed with cities and property developers all over the US and into Europe. I have activations happening from Manhattan to Vegas. I absolutely love what I am doing. Placemaking is a huge passion.

At the same time as all of the excitement, it has also been one of the most challenging things that I have ever done. I don’t think that there has ever been a time in my life where I have accelerated my learning so rapidly.

20 Jun, 2019
by Jake
Comments Off on Intersection of Passion

Intersection of Passion

My passions are intersecting.  I have recently been working with my good friend, Kaelyn Schmitt, Director of Ignio Circus.  I was in her production last year called “Eyes Up” and I was able to bring Limbic Media’s technology to her latest project, “Bend or Break”.  

It would be a dream come true to be able to work with Cirque du Soleil in an artistic capacity. As an entrepreneur and circus artist, I am in a unique position to offer a truly imaginative and heartfelt offer to one of my favorite organizations in the world.

As a VP Sales, I have clear strategies for growing a business.  I usually never hope when it comes to deal making. “Hope” is not a strategy.  This is the only time where I have truly hoped that this can materialize. Personally, this would be exceptionally rewarding.  

19 Jun, 2019
by Jake
Comments Off on Product of the Year

Product of the Year

We won “Product of the Year” at the VIATEC Awards this year. It is always nice to be recognized by peers.

We also just received our official patent. I have never actually, physically held a patent. It is kind of cool.

Many exciting things happening at Limbic Media (numerous upcoming projects to share).

13 Feb, 2019
by Jake
Comments Off on What Street Performing Has Taught Me About Sales

What Street Performing Has Taught Me About Sales

I have been doing streets shows for over 12 years. It has taught me a lot about people, sales, and negotiation.

Gathering a crowd. It is not easy. Stopping people who do not necessarily want to be stopped is tough. It requires the ability to make people wonder and trust immediately. This has thoroughly helped me open doors to huge clients. I know how to get attention and make it count.

Rejection. Oh man. When I first started, I was awful. There were 1000 reasons to stop going. I actually did for 2 years. I found the rejection so hard. The streets can be raw. But then I got tough. Really tough. It is essential to have a “walk” attitude. It is counter intuitive, but when I don’t care if people stop to watch, I get more people. It has totally helped me as I now negotiate large deals. I go in there with, “I can walk on this deal attitude” (I only want it, don’t need it).

Body language speaks volumes. Half of how we communicate to our fellow human beings is non-verbal. In the martial art, Aikido, there is an opening stance where you are totally physically open, yet firmly rooted into the ground. When I get to the performing spot, I just do this right in the middle of the pitch and people cannot ignore it. I have tested this countless times. This has massively helped me in my business presentations.

Remain calm when it is all going wrong. I have had big failures on stage with hundreds of people watching. I just could not get my nerves in line. It is critical to do everything relaxed. Do everything relaxed – no matter what.

Keeping them focused. There are so many distractions on the street. Not only the physical environment, but people’s schedules. It is absolutely vital to have a flow to the proceedings. I am fully prepared yet totally flexible to improvise. Be like water. This has helped weave journeys for my clients and the deals that we put together.

Make it funny. I can walk into a giant ballroom and make it erupt into laughter. Comedy attracts, disarms, and engages people. It is what pulls people into my show. A crowd of people erupting in laughter attracts more crowds. Self-deprecation always works. People do business with people they like.

People skills. I am constantly practicing emotional intelligence. It is one of those things where I don’t think I will ever reach the destination. There is always something more to learn and deeper to go. I have had the opportunity to perform for thousands upon thousands of people. It has allowed me to engage nearly every walk of life and understand where people are coming from.

Improvisation. The streets are all about improv – especially when using participants from the audience. I am leading it, but what path it takes to get to the end is completely open. There are so many crossover skills from improvisational acting that I highly recommend all sales people take dozens of classes.

Impenetrable skin. The streets are tough. The rejection is brutal. It has made me impervious. I can cold call anyone on this planet.

Get Paid. Again, street shows are tough. I need to stop people who don’t necessarily want to be stopped, hold them for 40 minutes, and then get them to pay me. I get paid. I close deals.

All of this has 100% helped me become an excellent business man.

13 Feb, 2019
by Jake
Comments Off on Experiential Marketing

Experiential Marketing

Creative, meaningful experiences are hard to forget. Music is one of the things that connects us all. It has been an absolute pleasure developing these experiences for cities throughout North America and Europe (above video is in Chomutov, Czech Republic).

I have been helping to create participatory experiences that drive deeper human connections. In a public space, when people are having fun, they want to stay and play longer. This is good for the community and has a significant impact on business. Lighting always enhances the experience and transforms the space.

Our Aurora technology is the most powerful machine in the world at analyzing sound. It will give you a light show in real time to whatever you want to sing to it. This makes for totally personalized experiences. I am proud that I have been able to do this for humanity. I have made another dent in the universe.

From a business development/marketing standpoint, I have been able to help businesses by:

  • Driving Lifetime Value
  • Creating Engagement
  • Building Memories
  • And Turning Spaces into Places