8 Feb, 2020
by Jake
Comments Off on Helix


Thank you Charlotte, NC for commissioning us to create this unique, interactive, light sculpture. I am so happy with how it turned out. It is so beautiful – photo/video does not do it justice. A solid effort from all of the team at Limbic. Bendable aluminum and our Aurora lighting design work so sweetly together.

We are already being commissioned for 2 more…

8 Feb, 2020
by Jake
Comments Off on Architectural Design

Architectural Design

I see the future of Limbic Media moving into architectural. There are so many amazing things we could do with buildings and city blocks.

Below is some initial work that we are doing with Anheuser Busch St. Louis Brewery. They are only using 15% of the power of Aurora. They have barely just begun. We are going to do 5 more buildings and synchoninize and map them this year.

I am hoping we can get some good video in the near future. We are working on it.

I have also just landed Limbic Media’s first industrial contract with Ralmax. They are building a silo for concrete aggregate in the middle of the Inner Harbor and they want to make it beautiful (see render below). This will happen at the end of the year.

Many more projects coming…

23 Jan, 2020
by Jake
Comments Off on Flower Percussion

Flower Percussion

This is one of my favorite installations. I am a percussionist and it is just so satisfying to combine it with Aurora technology. A personalized, multisensory experiential piece of art. I wish we would have been able to get better video of it.

14 Jan, 2020
by Jake
Comments Off on Testimonials


It is my duty to serve my clients to my utmost ability. For the most part, it is quite easy to do as we work with some truly excellent people. Below are a couple…

14 Jan, 2020
by Jake
Comments Off on The Future of Retail is Experiential

The Future of Retail is Experiential

The future of retail is Experiential. From all the intel that I have gathered in the industry over the last two years, I am 100% convinced that this is so.

There needs to be a heavy emphasis on the entertainment aspect. The world has changed. Our public spaces must too. It needs to be driven by lifestyle and entertainment using retail as showrooms rather than for distribution. The store now needs to be the place where magic happens.

The video below is our work with Canadian Tire. Justin Young, the owner, totally gets it. He is always the first to push into new territory. We sincerely look forward to working with him for years to come.

6 Jan, 2020
by Jake
Comments Off on Aurora + Tunnels = Love

Aurora + Tunnels = Love

This year, we had the opportunity to do numerous tunnel configurations. It really blows me away how good Aurora and its lighting patterns/palettes look inside of a tunnel.

I sincerely look forward to doing some bigger ones this year (currently negotiating).

Capilano Suspension Bridge

The Bay

4 Nov, 2019
by Jake
Comments Off on VIATEC Chandelier

VIATEC Chandelier

The future of public spaces is interactive. Everyone I talk to – retail, architecture, cinemas, cities, etc, seems to agree that it is all moving in this direction.

However, it is still largely in its infancy. The time is now to charge ahead of the curve. It is definitely a competitive advantage.

23 Sep, 2019
by Jake
Comments Off on Progress = Happiness

Progress = Happiness

It has been a huge, continued whirlwind of massive action, opportunity, and excitement as VP Sales for Limbic Media. Above is one of our recent installations at the Summer X Games. ESPN loves us and wants to continue to evolve the dome year after year for both the Summer and Winter X Games. It is an example of how good the team has become.

There is so much to talk about, so much has happened. I could write volumes. The upcoming contracts for this Fall are phenomenal and are going to catapult us into a profitable stratosphere for 2020. It is arguably one of the most exciting things I have ever worked on. Deals are being closed with cities and property developers all over the US and into Europe. I have activations happening from Manhattan to Vegas. I absolutely love what I am doing. Placemaking is a huge passion.

At the same time as all of the excitement, it has also been one of the most challenging things that I have ever done. I don’t think that there has ever been a time in my life where I have accelerated my learning so rapidly.

20 Jun, 2019
by Jake
Comments Off on Intersection of Passion

Intersection of Passion

My passions are intersecting.  I have recently been working with my good friend, Kaelyn Schmitt, Director of Ignio Circus.  I was in her production last year called “Eyes Up” and I was able to bring Limbic Media’s technology to her latest project, “Bend or Break”.  

It would be a dream come true to be able to work with Cirque du Soleil in an artistic capacity. As an entrepreneur and circus artist, I am in a unique position to offer a truly imaginative and heartfelt offer to one of my favorite organizations in the world.

As a VP Sales, I have clear strategies for growing a business.  I usually never hope when it comes to deal making. “Hope” is not a strategy.  This is the only time where I have truly hoped that this can materialize. Personally, this would be exceptionally rewarding.