Like most professionals, you have probably gathered hundreds of connections through linkedin. What are you doing to leverage those connections?
Perhaps you add value to your network through the various group feeds supplying timely, accurate info to colleagues and other professionals (if you are not doing this, get busy – it takes time and practice to develop super content). When was the last time you met one of your hundreds of linkedin connections that you have never reached out to before? Not just an email, but a face to face meeting in the physical world?
I have reached out to many of my prostar linkedin connections and when I ask for an in person meeting, the initial response has been incredulity. One connection asked me if I was for real – no one had ever asked him to meet for a coffee from his linkedin network. To me, isn’t that the whole point of having a network full of prostar connections?
Even amidst the digital age, face to face is still the way. There are gut feelings and intuitions that cannot be understood through bits and bytes. Yes, it is a time consuming process. But look again at the hundreds of connections that you have procured. What do they mean to you? Who are they? How can you add value to each other’s lives? I would much rather have a few rock solid connections who care than hundreds (or thousands) who don’t. That is one of the problems with social media. We equate numbers with quality. It simply isn’t true.
Enter stage right - Mike Cavers. Mike is an awesome, talented bloke who has been rocking the Vancouver corporate entertainment scene for 17 years as an actor/comedian. I connected with him on linkedin and we batted a few emails back and forth. Fortuitously for me, Mike was preparing to launch his own business, The Character Guys, and was looking for specialty acts. Enter stage left – Jake West (me).
We set up a meeting and I immediately liked Mike from the moment I saw him walk in off the street. Connection made. We are now helping each other make things go right. If we are successful (we will be!), then we have both added incredible value to each other’s lives. All from one connection. And like I said before, I would rather have this one, real connection with Mike, making things happen, than a thousand connections idling, producing nothing.