The future of retail is Experiential. From all the intel that I have gathered in the industry over the last two years, I am 100% convinced that this is so.
There needs to be a heavy emphasis on the entertainment aspect. The world has changed. Our public spaces must too. It needs to be driven by lifestyle and entertainment using retail as showrooms rather than for distribution. The store now needs to be the place where magic happens.
The video below is our work with Canadian Tire. Justin Young, the owner, totally gets it. He is always the first to push into new territory. We sincerely look forward to working with him for years to come.