6 Jan, 2020
by Jake
Comments Off on Aurora + Tunnels = Love

Aurora + Tunnels = Love

This year, we had the opportunity to do numerous tunnel configurations. It really blows me away how good Aurora and its lighting patterns/palettes look inside of a tunnel.

I sincerely look forward to doing some bigger ones this year (currently negotiating).

Capilano Suspension Bridge

The Bay

4 Nov, 2019
by Jake
Comments Off on VIATEC Chandelier

VIATEC Chandelier

The future of public spaces is interactive. Everyone I talk to – retail, architecture, cinemas, cities, etc, seems to agree that it is all moving in this direction.

However, it is still largely in its infancy. The time is now to charge ahead of the curve. It is definitely a competitive advantage.

23 Sep, 2019
by Jake
Comments Off on Progress = Happiness

Progress = Happiness

It has been a huge, continued whirlwind of massive action, opportunity, and excitement as VP Sales for Limbic Media. Above is one of our recent installations at the Summer X Games. ESPN loves us and wants to continue to evolve the dome year after year for both the Summer and Winter X Games. It is an example of how good the team has become.

There is so much to talk about, so much has happened. I could write volumes. The upcoming contracts for this Fall are phenomenal and are going to catapult us into a profitable stratosphere for 2020. It is arguably one of the most exciting things I have ever worked on. Deals are being closed with cities and property developers all over the US and into Europe. I have activations happening from Manhattan to Vegas. I absolutely love what I am doing. Placemaking is a huge passion.

At the same time as all of the excitement, it has also been one of the most challenging things that I have ever done. I don’t think that there has ever been a time in my life where I have accelerated my learning so rapidly.

20 Jun, 2019
by Jake
Comments Off on Intersection of Passion

Intersection of Passion

My passions are intersecting.  I have recently been working with my good friend, Kaelyn Schmitt, Director of Ignio Circus.  I was in her production last year called “Eyes Up” and I was able to bring Limbic Media’s technology to her latest project, “Bend or Break”.  

It would be a dream come true to be able to work with Cirque du Soleil in an artistic capacity. As an entrepreneur and circus artist, I am in a unique position to offer a truly imaginative and heartfelt offer to one of my favorite organizations in the world.

As a VP Sales, I have clear strategies for growing a business.  I usually never hope when it comes to deal making. “Hope” is not a strategy.  This is the only time where I have truly hoped that this can materialize. Personally, this would be exceptionally rewarding.  

19 Jun, 2019
by Jake
Comments Off on Product of the Year

Product of the Year

We won “Product of the Year” at the VIATEC Awards this year. It is always nice to be recognized by peers.

We also just received our official patent. I have never actually, physically held a patent. It is kind of cool.

Many exciting things happening at Limbic Media (numerous upcoming projects to share).

13 Feb, 2019
by Jake
Comments Off on What Street Performing Has Taught Me About Sales

What Street Performing Has Taught Me About Sales

I have been doing streets shows for over 12 years. It has taught me a lot about people, sales, and negotiation.

Gathering a crowd. It is not easy. Stopping people who do not necessarily want to be stopped is tough. It requires the ability to make people wonder and trust immediately. This has thoroughly helped me open doors to huge clients. I know how to get attention and make it count.

Rejection. Oh man. When I first started, I was awful. There were 1000 reasons to stop going. I actually did for 2 years. I found the rejection so hard. The streets can be raw. But then I got tough. Really tough. It is essential to have a “walk” attitude. It is counter intuitive, but when I don’t care if people stop to watch, I get more people. It has totally helped me as I now negotiate large deals. I go in there with, “I can walk on this deal attitude” (I only want it, don’t need it).

Body language speaks volumes. Half of how we communicate to our fellow human beings is non-verbal. In the martial art, Aikido, there is an opening stance where you are totally physically open, yet firmly rooted into the ground. When I get to the performing spot, I just do this right in the middle of the pitch and people cannot ignore it. I have tested this countless times. This has massively helped me in my business presentations.

Remain calm when it is all going wrong. I have had big failures on stage with hundreds of people watching. I just could not get my nerves in line. It is critical to do everything relaxed. Do everything relaxed – no matter what.

Keeping them focused. There are so many distractions on the street. Not only the physical environment, but people’s schedules. It is absolutely vital to have a flow to the proceedings. I am fully prepared yet totally flexible to improvise. Be like water. This has helped weave journeys for my clients and the deals that we put together.

Make it funny. I can walk into a giant ballroom and make it erupt into laughter. Comedy attracts, disarms, and engages people. It is what pulls people into my show. A crowd of people erupting in laughter attracts more crowds. Self-deprecation always works. People do business with people they like.

People skills. I am constantly practicing emotional intelligence. It is one of those things where I don’t think I will ever reach the destination. There is always something more to learn and deeper to go. I have had the opportunity to perform for thousands upon thousands of people. It has allowed me to engage nearly every walk of life and understand where people are coming from.

Improvisation. The streets are all about improv – especially when using participants from the audience. I am leading it, but what path it takes to get to the end is completely open. There are so many crossover skills from improvisational acting that I highly recommend all sales people take dozens of classes.

Impenetrable skin. The streets are tough. The rejection is brutal. It has made me impervious. I can cold call anyone on this planet.

Get Paid. Again, street shows are tough. I need to stop people who don’t necessarily want to be stopped, hold them for 40 minutes, and then get them to pay me. I get paid. I close deals.

All of this has 100% helped me become an excellent business man.

13 Feb, 2019
by Jake
Comments Off on Experiential Marketing

Experiential Marketing

Creative, meaningful experiences are hard to forget. Music is one of the things that connects us all. It has been an absolute pleasure developing these experiences for cities throughout North America and Europe (above video is in Chomutov, Czech Republic).

I have been helping to create participatory experiences that drive deeper human connections. In a public space, when people are having fun, they want to stay and play longer. This is good for the community and has a significant impact on business. Lighting always enhances the experience and transforms the space.

Our Aurora technology is the most powerful machine in the world at analyzing sound. It will give you a light show in real time to whatever you want to sing to it. This makes for totally personalized experiences. I am proud that I have been able to do this for humanity. I have made another dent in the universe.

From a business development/marketing standpoint, I have been able to help businesses by:

  • Driving Lifetime Value
  • Creating Engagement
  • Building Memories
  • And Turning Spaces into Places

12 Feb, 2019
by Jake
Comments Off on What I have accomplished at Limbic Media Part 2

What I have accomplished at Limbic Media Part 2

Usually, I prefer to do annual summaries of skills learned, but I have accelerated so quickly at Limbic Media, that I have to do one at six months.

Of course, I have continued to increase the skills that I mentioned in Part 1.  Indeed, at a lightening pace.  Necessity is the mother of invention.  Limbic Media is in a tight spot, as most start-ups are, and I am doing four people’s work.

I always love creating something from nothing.  Art and money are two of my particular favorites to make.  At Limbic Media, I get to do both.

But the pressure is most certainly on.  Here are more skills that I have learned, developed and/or honed in the last 6 months:

  • Increased Marketing capabilities.  We have been running on a business development skeleton crew.  I have been directly involved in pushing campaigns forward and securing qualified leads.
  • Engaged in Experiential Marketing campaigns creating unique, memorable installations that turn spaces into places for property management firms.
  • Clearly defined Limbic Media’s verticals crystallizing the company’s direction and revenue.
  • Negotiated Strategic partnerships with larger companies. Accelerated ability to demonstrate exceptional value immediately.
  •  A Top Rainmaker.  Further developed excellent closing skills.
  •  Ability to attract investment and promote the company’s interests.
  •  Elevated ability to stuff the top of the funnel – indefatigable at gathering leads and potential clients.
  •  Directly involved in streamlining the business for maximum effectiveness – Operations, Sales, Development, and Executive.
  •  Contributed to outlining and detailing a clear product sales process building an end to end campaign that is currently being executed.
  •  Directly involved in creating new products and designs with clients; From Fortune 500, to the Entertainment Industry, to North American cities.
  •  Expanded persuasive abilities through research and practice with clients. Further increased already excellent public speaking skills.
  • Accelerated negotiation skills through research and daily practice with clients (strategy and tactics).  Improved “blank-slating” of deals.  No expectations. No assumptions.  Just negotiate the best deal possible.
  • Re-evaluated and redefined what metrics are important to measure for the company.
  • Continued direct involvement in disrupting industries.  For example, the entire holiday lighting industry in the US.
  • Furthered ability to structure large deals.
  • Spearheaded international business with China; currently negotiating deals with large Property Management firms.

Not too shabby for six months of work.  I have so many irons in the fire at the moment; from giant partnerships with Goliath companies to small rural USA city’s holiday light shows.

Now in our second year with this product, it is so heartening for the team to see our recurring revenue kick in.  Our clients are delighted with the ability of our platform to be able to scale and change every year forever.

The trouble is, I can see the end of our runway.  Running an innovative hardware company is not easy.  I am doing my best to hammer out the big deals to set us free. Our growth curve looks so positive.

Exciting times.

10 Feb, 2019
by Jake
Comments Off on Aurora Collaboration with THEMUSEUM

Aurora Collaboration with THEMUSEUM

It is always a pleasure to collaborate with highly talented individuals, like, Daniel MacPherson.  He is the Technology Director of THEMUSEUM in Kitchener, ON, Canada.  With our tech, Aurora, he was able to create this magnificent exhibit.  I knew it was going to be good, but whoa…

…it really, really turned out good.

18 Jan, 2019
by Jake
Comments Off on Elegant, Sophisticated, Interactive Installations.

Elegant, Sophisticated, Interactive Installations.

This is one of my favorite installations that we do at Limbic Media.  Utilizing powerful AI and machine learning, we have become the best in the world at sound to light mapping.  That allows us to do all kinds of cool things.

We give anyone access to see their sounds immediately represented in light.  Anyone can play a piano attached to our technology and sophisticated lighting design and get a light show in real time.  Indeed, they can also fully control their own light show.  Whether you can play chopsticks or are a concerto pianist (see above), you get immediate, multi-sensory engagement.

It is a beautiful installation.  Interactive, immersive experiences are the future. No doubt about it.  It keeps people coming back again and again.

Our work at Limbic is leading us into some absolutely fascinating projects.  More video coming soon…